Validate your idea. Before you build.
Synthia gives indie developers, startup founders, and product teams the research they need before writing a single line of code. Scan App Store gaps, generate cultural user panels, and surface market opportunities — all in 90 seconds.
Used by founders and teams across 30+ markets
Research before you build. Ship with confidence.
Fintech · Nigeria
Mobile banking gap
Health · Indonesia
Low-bandwidth niche
Logistics · Pakistan
Underserved B2B
Validate your app idea before you write a line of code.
The App Store Research tool analyses app categories across 30+ cultural markets — surfacing underserved gaps, competitor blind spots, and ranked opportunities with full business models. Enter a category and market. Get your report in 90 seconds.
Aisha K.
UK South Asian
Tariq M.
Lagos, Nigeria
Fatima R.
Riyadh, KSA
Never wait for recruitment again.
See a market you want to test? It's already in Synthia. Generate a full panel of AI personas calibrated to that culture in seconds — no recruiters, no waiting lists.
Skip the manual work entirely.
Open Synthia and your study is already pre-configured. Select a market, choose study type, upload your design. Your insights are ready before your coffee cools.
South Asia
12 studies
Gulf Markets
7 studies
Build your cultural insight library.
Every study flows into your research library, organised by market and insight type. After a month of normal research you have a curated cultural intelligence base.
No copy-pasting. Direct sync.
That insight you needed? Already in your workflow.
One click exports your Synthia report to Notion, Jira, or Slack. Your team gets cultural intelligence exactly where they work — no copy-pasting, no formatting.
Cultural Fit
Strong alignment
Top friction
Payment trust signals missing for Gulf users
Tell Synthia the market. Get a full report.
Connect Synthia to your CI/CD pipeline. Automated cultural screening before every deploy — no more shipping to a market before you've validated cultural fit.
Three steps. Any market. 90 seconds.
Pick your cultural market
Choose from 30+ pre-built panels — UK South Asian, Nigerian, Gulf Arab, Indonesian, and more. Each panel comes pre-calibrated to demographics, device habits, and cultural behavioural norms.
Upload your design or URL
Paste a Figma link, a live URL, or describe your flow in plain text. Synthia reads screen hierarchy, UI copy patterns, and UX structure to orient itself in your product.
Read your cultural report
In under 90 seconds, Synthia returns a cultural fit score, friction map, prioritised recommendations, and compliance flags. Export directly to Notion, Jira, or PDF.
Built for everyone who builds.
Whether you're a solo dev or a global product team, Synthia eliminates the research bottleneck.
Solo Indie Developers
Validate your app idea against real market gaps before you write a single line of code.
- Scan App Store categories for underserved niches in your target market
- Generate a competitive landscape report in 90 seconds
- Surface the specific gap your MVP needs to fill — before you build the wrong thing
- Free plan available — no credit card required
Startup Founders
Stop burning runway on assumptions. Research your market before your first sprint.
- Identify cultural and regional market gaps your competitors are missing
- Generate investor-ready market intelligence in minutes, not months
- Test product-market fit hypotheses across 30+ cultural markets
- Run parallel research across multiple target markets simultaneously
Product Teams
Scale your research practice to every market you care about — without scaling your budget.
- Run cultural usability research across South Asia, MENA, SEA, Africa, and Latin America
- Generate user panels pre-calibrated to local demographics, devices, and norms
- Export reports directly to Notion, Jira, or PDF for your team
- API access on Agency plan for integration into your research pipeline
Researchers & Academics
Access synthetic user data for populations that legacy panels have never reached.
- Generate culturally specific personas for populations typically excluded from research
- Run heuristic evaluations for health literacy, accessibility, and cultural trust signals
- Export in formats suitable for grant applications and academic publications
- 30+ cultural markets including rural, low-literacy, and diaspora communities
30+ cultural markets.
Growing every week as new cultural datasets are added.
Don't see your market? Request it →
What teams are saying.
“We'd spent £12,000 on a research agency to tell us what Synthia showed us in 4 minutes.”
Aisha Rahman
Product Manager, UK Fintech
“I'm building for Nigerian users from London. There is literally no other way to research my users. Synthia changed that.”
Chidi Okafor
Founder, West African Fintech
“Our accessibility research went from a 6-week process to an afternoon. We found 3 WCAG failures we'd completely missed.”
Sarah Mitchell
UX Lead, NHS Digital Supplier
10× faster. 100× cheaper.
Traditional research takes weeks and costs thousands. Synthia gives you cultural insights in the time it takes to make a cup of tea.
| Synthia | UX Agency | DIY Surveys | |
|---|---|---|---|
| Time to first insight | 90 seconds | 3–6 weeks | 1–2 weeks |
| Cost per study | From £0 | £5,000 – £50,000 | £200 – £2,000 |
| Cultural depth | 30+ markets | 1–3 markets | Limited |
| Accessibility testing | ✓ | Extra cost | ✕ |
| Compliance mapping | ✓ | Extra cost | ✕ |
| AI bias auditing | ✓ | ✕ | ✕ |
| App Store intelligence | ✓ | ✕ | ✕ |
| Re-run & trend tracking | ✓ | ✕ | ✕ |
| Available 24/7 | ✓ | ✕ | ✓ |
Agency estimates based on typical UK/US market research firms. Survey estimates based on Typeform/SurveyMonkey enterprise plans.
Common questions.
Start free. Scale when ready.
No credit card. Cancel anytime. All 30+ cultural markets on every paid plan.
Free
Try Synthia. No credit card needed.
- 1 study (lifetime)
- 5 personas per study
- 5 cultural markets
- PDF export
- 1 free App Store analysis
Starter
For solo founders validating cultural product decisions.
- 10 studies / month
- 15 personas per study
- All 30+ markets
- PDF + CSV export
- Cross-study search
Growth
For product teams running ongoing cultural research.
- Unlimited studies
- 200 personas per study
- PDF, CSV & Notion export
- Research Library
- AI bias auditing
- Market Monitor
Agency
Custom pricingFull API access, CI/CD cultural screening, Predictive Briefings, and ResearchOps dashboard.
Free plan: 1 study, no expiry, no card. Paid plans billed monthly. Cancel anytime.
Your users exist. Research them.
Start with 1 free study. No credit card. No recruiting. No waiting.