Pricing
Start free. Scale when ready.
3 free studies + 1 free App Store analysis. No credit card. All paid plans include all 30+ cultural markets.
Free
Explore Synthia. No credit card required.
£0forever
- 3 studies (lifetime)
- 5 personas per study
- 5 cultural markets
- PDF export
- 1 free App Store analysis
- Community persona library
Starter
For founders validating product decisions in cultural markets.
£19.99/month
- 10 studies / month
- 15 personas per study
- All 30+ markets unlocked
- PDF + CSV export
- 5 App Store analyses / month
- Insight freshness tracking
- Cross-study search
Most popular
Growth
For product teams running continuous cultural research.
£49.99/month
- Unlimited studies
- 50 personas per study
- All 30+ markets unlocked
- Unlimited App Store analyses
- Custom persona builder
- All exports: PDF, CSV, Notion, Figma
- Research Library
- 5 team seats
- Priority simulation queue
Agency
Custom pricingFor agencies delivering cultural research under your brand. White-label reports, full API access, AI bias auditing, and a dedicated account manager.
Unlimited studies100 personas per studyWhite-label PDF reportsUnlimited App Store analysesAI bias auditingLocalisation review+4 more
Talk to us about Agency pricing
Contact usNGO, academic & government research
Running accessibility audits for public sector services, health equity research, or academic studies? We offer project-based pricing.
Talk to us about institutional pricing