Pricing
Start free. Scale when ready.
1 free study + 1 free App Store analysis. No credit card. All paid plans include all 30+ cultural markets.
Free
Explore Synthia. No credit card required.
£0forever
- 1 study (lifetime)
- 5 personas per study
- 5 cultural markets
- PDF export
- 1 free App Store analysis
- Community persona library
Starter
For founders validating product decisions in cultural markets.
£19.99/month
- 10 studies / month
- 15 personas per study
- All 30+ markets unlocked
- PDF + CSV export
- 5 App Store analyses / month
- Insight freshness tracking
- Cross-study search
Most popular
Growth
For product teams running continuous cultural research.
£49.99/month
- Unlimited studies
- 200 personas per study
- All 30+ markets unlocked
- Unlimited App Store analyses
- Custom persona builderSoon
- PDF, CSV & Notion export
- Figma & Confluence exportSoon
- Research Library & cross-study search
- Jira, Slack & Notion integrations
- AI bias auditing
- Localisation review
- Market Monitor
- Compliance tagging
- Research Health Score
Agency
Custom pricingFor agencies delivering cultural research at scale. Full API access, CI/CD screening, Predictive Briefings, and ResearchOps dashboard.
Unlimited studies100 personas per studyAll 30+ markets unlockedUnlimited App Store analysesAI bias auditingLocalisation review+4 more
Talk to us about Agency pricing
Contact usNGO, academic & government research
Running accessibility audits for public sector services, health equity research, or academic studies? We offer project-based pricing.
Talk to us about institutional pricing