Pricing

Start free. Scale when ready.

1 free study + 1 free App Store analysis. No credit card. All paid plans include all 30+ cultural markets.

Free

Explore Synthia. No credit card required.

£0forever
  • 1 study (lifetime)
  • 5 personas per study
  • 5 cultural markets
  • PDF export
  • 1 free App Store analysis
  • Community persona library

Starter

For founders validating product decisions in cultural markets.

£19.99/month
  • 10 studies / month
  • 15 personas per study
  • All 30+ markets unlocked
  • PDF + CSV export
  • 5 App Store analyses / month
  • Insight freshness tracking
  • Cross-study search
Most popular

Growth

For product teams running continuous cultural research.

£49.99/month
  • Unlimited studies
  • 200 personas per study
  • All 30+ markets unlocked
  • Unlimited App Store analyses
  • Custom persona builderSoon
  • PDF, CSV & Notion export
  • Figma & Confluence exportSoon
  • Research Library & cross-study search
  • Jira, Slack & Notion integrations
  • AI bias auditing
  • Localisation review
  • Market Monitor
  • Compliance tagging
  • Research Health Score

Agency

Custom pricing

For agencies delivering cultural research at scale. Full API access, CI/CD screening, Predictive Briefings, and ResearchOps dashboard.

Unlimited studies100 personas per studyAll 30+ markets unlockedUnlimited App Store analysesAI bias auditingLocalisation review+4 more

Talk to us about Agency pricing

Contact us

NGO, academic & government research

Running accessibility audits for public sector services, health equity research, or academic studies? We offer project-based pricing.

Talk to us about institutional pricing

Frequently asked questions