Research any culture. In 90 seconds.
Generate AI user panels for markets your tools have never seen. South Asian diaspora, Arab world, West Africa, Southeast Asia, Latin America — and every underserved community in between.
Used by teams building for 40+ cultural markets
Everything you need to go global.
Aisha K.
UK South Asian
Tariq M.
Lagos, Nigeria
Fatima R.
Riyadh, KSA
Never wait for recruitment again.
See a market you want to test? It's already in Synthia. Generate a full panel of AI personas calibrated to that culture in seconds — no recruiters, no waiting lists.
Skip the manual work entirely.
Open Synthia and your study is already pre-configured. Select a market, choose study type, upload your design. Your insights are ready before your coffee cools.
South Asia
12 studies
Gulf Markets
7 studies
Build your cultural insight library.
Every study flows into your research library, organised by market and insight type. After a month of normal research you have a curated cultural intelligence base.
No copy-pasting. Direct sync.
That insight you needed? Already in your workflow.
One click exports your Synthia report to Notion, Jira, or Slack. Your team gets cultural intelligence exactly where they work — no copy-pasting, no formatting.
Cultural Fit
Strong alignment
Top friction
Payment trust signals missing for Gulf users
Tell Synthia the market. Get a full report.
Connect Synthia to your CI/CD pipeline. Automated cultural screening before every deploy — no more shipping to a market before you've validated cultural fit.
Three steps. Any market. 90 seconds.
Define your audience
Select a cultural market from 40+ regions and diaspora communities. Set demographics, language, religiosity, digital literacy, and family dynamics.
Upload your design
Drop a Figma link, screenshot, or PDF. Synthia's AI reads your interface and understands your product.
Get cultural insights
Receive a full research report: usability scores, cultural friction flags, persona quotes, and prioritised recommendations. In under 90 seconds.
Select target market
British Pakistani
UK diaspora · 25–40
Nigerian Urban
Lagos · 22–35
Gulf Arab
KSA, UAE · 28–45
Indonesian
Jakarta · 20–32
40+ cultural markets.
Growing every week as new cultural datasets are added.
Don't see your market? Request it →
What teams are saying.
“We'd spent £12,000 on a research agency to tell us what Synthia showed us in 4 minutes.”
Aisha Rahman
Product Manager, UK Fintech
“I'm building for Nigerian users from London. There is literally no other way to research my users. Synthia changed that.”
Chidi Okafor
Founder, West African Fintech
“Our accessibility research went from a 6-week process to an afternoon. We found 3 WCAG failures we'd completely missed.”
Sarah Mitchell
UX Lead, NHS Digital Supplier
10× faster. 100× cheaper.
Traditional research takes weeks and costs thousands. Synthia gives you cultural insights in the time it takes to make a cup of tea.
| Synthia | UX Agency | DIY Surveys | |
|---|---|---|---|
| Time to first insight | 90 seconds | 3–6 weeks | 1–2 weeks |
| Cost per study | From £0 | £5,000 – £50,000 | £200 – £2,000 |
| Cultural depth | 40+ markets | 1–3 markets | Limited |
| Accessibility testing | ✓ | Extra cost | ✕ |
| Compliance mapping | ✓ | Extra cost | ✕ |
| AI bias auditing | ✓ | ✕ | ✕ |
| Re-run & trend tracking | ✓ | ✕ | ✕ |
| Available 24/7 | ✓ | ✕ | ✓ |
Agency estimates based on typical UK/US market research firms. Survey estimates based on Typeform/SurveyMonkey enterprise plans.
Start free. Scale when ready.
No credit card. Cancel anytime. All 40+ markets on every paid plan.
Free
Try Synthia. No credit card needed.
- 3 studies (lifetime)
- 5 personas per study
- 5 cultural markets
- PDF export
Starter
For solo founders validating cultural product decisions.
- 10 studies/month
- 15 personas per study
- All 40+ markets
- PDF + CSV export
Growth
For product teams running ongoing cultural research.
- Unlimited studies
- 50 personas per study
- Custom persona builder
- All exports + Notion
- 5 team seats
Agency
For agencies delivering cultural research to clients.
- Unlimited studies
- 100 personas per study
- White-label reports
- AI bias auditing
- Full API access
- 10 team seats
Free plan: 3 studies, no expiry, no card. Paid plans billed monthly. Cancel anytime.
Your users exist. Research them.
Start with 3 free studies. No credit card. No recruiting. No waiting.