Which markets does Synthia support?

Synthia supports 30+ cultural markets including UK South Asian diaspora, Nigeria, Saudi Arabia, UAE, Pakistan, India, Indonesia, Bangladesh, Kenya, Ghana, Brazil, Mexico, US Hispanic, and accessibility-focused research.

How is Synthia different from recruiting real users?

Synthia uses AI-generated synthetic personas calibrated to specific cultural contexts, letting you run usability tests and cultural research in 90 seconds instead of weeks. It supplements — not replaces — real user research, especially for early-stage validation across markets where recruitment is slow or expensive.

What study types can I run on Synthia?

Synthia supports usability testing, attitudinal research, heuristic evaluation, diary studies, and accessibility research. Enterprise plans also include AI bias auditing, localization review, and compliance mapping.

Is the data from Synthia real user data?

No. Synthia generates synthetic research outputs using AI models trained on cultural patterns. No real user data is collected or stored. All personas and responses are AI-generated and should be treated as directional research, not statistically representative data.

What compliance regulations does Synthia cover?

Synthia maps study findings to GDPR (EU), DPDP (India), LGPD (Brazil), PDPL (Saudi Arabia), POPIA (South Africa), and NDPR (Nigeria) — the key data protection regulations for markets where cultural UX research is most needed.

Cultural research in 90 seconds · No recruiting required

Research any culture. In 90 seconds.

Generate AI user panels for markets your tools have never seen. South Asian diaspora, Arab world, West Africa, Southeast Asia, Latin America — and every underserved community in between.

Used by teams building for 30+ cultural markets

56%

of global internet users live outside North America and Europe

<2%

of UserTesting's panel represents South Asian, Arab, or African users

6–8 weeks

average time to recruit culturally specific research participants

£15,000

average cost of one moderated study with a specific cultural group

Features

Everything you need to go global.

Aisha K.

UK South Asian

Tariq M.

Lagos, Nigeria

Fatima R.

Riyadh, KSA

Never wait for recruitment again.

See a market you want to test? It's already in Synthia. Generate a full panel of AI personas calibrated to that culture in seconds — no recruiters, no waiting lists.

MarketIndonesian · Urban 25–35

Study typeUsability · 10 personas

Run study →

Skip the manual work entirely.

Open Synthia and your study is already pre-configured. Select a market, choose study type, upload your design. Your insights are ready before your coffee cools.

South Asia

12 studies

24 Mar

Gulf Markets

7 studies

20 Mar

Build your cultural insight library.

Every study flows into your research library, organised by market and insight type. After a month of normal research you have a curated cultural intelligence base.

Notion

Slack

Jira

CI/CD

No copy-pasting. Direct sync.

That insight you needed? Already in your workflow.

One click exports your Synthia report to Notion, Jira, or Slack. Your team gets cultural intelligence exactly where they work — no copy-pasting, no formatting.

Cultural Fit

Strong alignment

Top friction

Payment trust signals missing for Gulf users

Tell Synthia the market. Get a full report.

Connect Synthia to your CI/CD pipeline. Automated cultural screening before every deploy — no more shipping to a market before you've validated cultural fit.

market opportunity · SEA & West Africa

Fintech · Nigeria

Mobile banking gap

Health · Indonesia

Low-bandwidth niche

Logistics · Pakistan

Underserved B2B

New

Find your next market before your competitors do.

The App Store Research skill scans app store trends, reviews, and gaps across cultural markets — surfacing underserved niches in West Africa, Southeast Asia, and South Asian diaspora communities. Powered by Claude AI, right inside Synthia.

Market gap analysisReview sentiment by cultureCompetitor blind spotsLaunch timing signals

How it works

Three steps. Any market. 90 seconds.

Pick your cultural market

Choose from 30+ pre-built panels — UK South Asian, Nigerian, Gulf Arab, Indonesian, and more. Each panel comes pre-calibrated to demographics, device habits, and cultural behavioural norms.

30+ marketsDemographicsCultural norms

Upload your design or URL

Paste a Figma link, a live URL, or describe your flow in plain text. Synthia reads screen hierarchy, UI copy patterns, and UX structure to orient itself in your product.

Figma URLsLive linksPlain text

Read your cultural report

In under 90 seconds, Synthia returns a cultural fit score, friction map, prioritised recommendations, and compliance flags. Export directly to Notion, Jira, or PDF.

Cultural fit scoreFriction mapNotion export

app.synthia.ai/research

Select target market

British Pakistani

UK diaspora · 25–40

Nigerian Urban

Lagos · 22–35

Gulf Arab

KSA, UAE · 28–45

Indonesian

Jakarta · 20–32

Coverage

30+ cultural markets.

Growing every week as new cultural datasets are added.

South Asian Diaspora (UK/US/Canada)Pakistan · India · BangladeshArab World & Gulf (UAE, Saudi, Egypt)West Africa (Nigeria, Ghana, Senegal)East Africa (Kenya, Ethiopia, Tanzania)Southeast Asia (Indonesia, Philippines, Vietnam)US Hispanic & LatinoLatin America (Brazil, Mexico, Colombia)UK & Global AccessibilityElderly & Low-Digital-Literacy Users+ More added every month

Don't see your market? Request it →

Testimonials

What teams are saying.

“We'd spent £12,000 on a research agency to tell us what Synthia showed us in 4 minutes.”

Aisha Rahman

Product Manager, UK Fintech

Researching: British Pakistani users

“I'm building for Nigerian users from London. There is literally no other way to research my users. Synthia changed that.”

Chidi Okafor

Founder, West African Fintech

Researching: Lagos mobile-money users

“Our accessibility research went from a 6-week process to an afternoon. We found 3 WCAG failures we'd completely missed.”

Sarah Mitchell

UX Lead, NHS Digital Supplier

Researching: Elderly and low-vision users

Why Synthia

10× faster. 100× cheaper.

Traditional research takes weeks and costs thousands. Synthia gives you cultural insights in the time it takes to make a cup of tea.

	Synthia	UX Agency	DIY Surveys
Time to first insight	90 seconds	3–6 weeks	1–2 weeks
Cost per study	From £0	£5,000 – £50,000	£200 – £2,000
Cultural depth	30+ markets	1–3 markets	Limited
Accessibility testing	✓	Extra cost	✕
Compliance mapping	✓	Extra cost	✕
AI bias auditing	✓	✕	✕
App Store intelligence	✓	✕	✕
Re-run & trend tracking	✓	✕	✕
Available 24/7	✓	✕	✓

Agency estimates based on typical UK/US market research firms. Survey estimates based on Typeform/SurveyMonkey enterprise plans.

Pricing

Start free. Scale when ready.

No credit card. Cancel anytime. All 30+ cultural markets on every paid plan.

Free

Try Synthia. No credit card needed.

£0forever

3 studies (lifetime)
5 personas per study
5 cultural markets
PDF export

Starter

For solo founders validating cultural product decisions.

£49/mo

10 studies/month
15 personas per study
All 30+ markets
PDF + CSV export

Growth

For product teams running ongoing cultural research.

£149/mo

Unlimited studies
50 personas per study
Custom persona builder
All exports + Notion
5 team seats

Agency

For agencies delivering cultural research to clients.

£399/mo

Unlimited studies
100 personas per study
White-label reports
AI bias auditing
Full API access
10 team seats

Free plan: 3 studies, no expiry, no card. Paid plans billed monthly. Cancel anytime.

Your users exist. Research them.

Start with 3 free studies. No credit card. No recruiting. No waiting.